How To Write Viral Blog Posts On Medium

Last month I wrote an article on Medium that got 2,000 views in the first day. Then it hit 5,000 views, then 10,000, and then it became my most viewed article of all time.

I’ve written like, 500 blog posts, people.

Right now that same article (Why I’ll Never F***ing Freelance Again) has 34,000+ views, and it’s averaging 500 new views per day.

The story of this blog post is ridiculous.

I think a lot of us would be happy to get 34,000 views in one MONTH—much less from one article.

So, how did I do it?

Well, this article is meant to break down my process..

Write About Something That Pisses You Off

Most of my viral articles have come from a place of extreme anger. I’m serious. I wrote a viral post in 45 minutes once because I was so angry. I also wrote it at 4 AM.

I think people only share sh*t that they’re DEEPLY connected with—whether that’s a blog post or video. I think the best way to connect with someone is to write about something that makes you mad.

It really does work if you give it a chance.

My “Why I’ll Never F***ing Freelance Again” article went viral because I was writing angry.

Same with my article about being introverted that went viral and made the front page of the Huffington Post.

Write About Writing/Freelancing/Side Hustles

Remember, this blog post is about going viral on MEDIUM. There’s 50,000 authors publishing on Medium every single week. What blog post topics are writers interested in?

Writing. Freelancing. Side hustles. Blogging.

BECAUSE WE’RE WRITERS.

 

 

So try to write about that if you want to go viral on Medium. Write about something that pisses you off about writing.

Leverage Publications

I go into more detail about publications in my free email course about Medium, (get it below!) but to give you the short story, you need to use publications to your advantage.

The bigger the better. You have massive publications like The Mission that have 400,000+ followers and if you publish a story there your article has a chance of getting on the homepage of 400,000.

It doesn’t work out this way, and most times you’ll probably only get on the homepage of a couple hundred, but if your article starts to take off, Medium will put it on more and more homepages.

You gotta leverage publications.

The Mission is the new Huffington Post. The Startup is the new Forbes. And guess what? It’s not that hard to get into either! So try!

Going viral on Medium gets so much easier when you leverage publications.

Make It Easily Highlightable

Medium has this really cool feature that allows you to “highlight” certain parts of a blog post. Pretty cool, right?

I see a lot of Medium writers putting in a lot of quotes in their articles because they know people will probably highlight it and share it to Twitter.

This does two things..

It gets your post shared on Twitter, AND it tells the Medium algorithm that people are REALLY liking this post (cause a lot of people are highlighting it). This is a no-brainer to do and should take about 8 minutes to add 6-7 sure-worthy quotes.

Redeem Yourself At The End

I tell you that you need to write about something that pisses you off. This is going to cause a lot of venom to spew from your fingers and you’ll most likely write something that hurts people’s feelings.

I think we always need to think about the other side as bloggers. We always need to represent the other side and say “I may be wrong.”

This is going to help people not comment and say you’re an idiot, which is important.

A balance needs to be struck. Always.

Let me know which tactics you’re going to try!

Are you thinking about getting started on Medium? I have a free 5-day email course called “Your First 1,000 Followers” that will teach you how to get started on Medium! Sign up for it below!

By | 2018-07-15T05:38:40+00:00 June 5th, 2018|Medium|2 Comments

2 Comments

  1. laura June 26, 2018 at 6:34 pm - Reply

    Great article, Tom! I’ve just found you on Tailwind Tribes and have just lost an hour reading post, after post. I only started blogging a few months ago and have been using Pinterest to drive traffic. I definitely want to try Medium though as it seems less full of bloggers, blogging about blogging! Laura

    • Tom July 2, 2018 at 3:56 pm - Reply

      Laura,

      Thank you!!! It means a lot to hear that. Medium is such a missed opportunity for so many bloggers out there. It’s yet another platform. The whole Pinterest thing has bored me to death and gets me a fraction of the traffic I get from my Medium stories.

      I’m glad you’re on the same wavelength as me now. 🙂

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