Have you ever received a “Congrats your post has been trending” message on LinkedIn?
It means you created a solid piece of content that LinkedIn really enjoys.
But what does it really mean? How many likes do you need to get a “Congrats your post has been trending” message? Does it drive any extra traffic to your posts? Let’s break it down really quick in this article.
What Does It Mean?
Essentially, the “Congrats your post has been trending” message just means your sh*t is doing well. It means that, in a given tag like #travel or #business, your post is getting more views than most.
You might find it’s relatively easy to trend in a given tag, given how few people ACTUALLY create content for LinkedIn.
I’ve had posts trend in #travel that had less than 100 likes. To trend on Instagram, on the other hand, you need a few thousand.
How Many Likes Do You Need To Trend?
It’s hard to say. I’ve seen some posts on the trending page have little more than 9 likes. I guess it depends on the tag. Here’s a list of the top 20 hashtags on LinkedIn that could be of use.
To trend in a popular hashtag like #travel, that has 7,000,000 followers, you should probably aim for about 25-30 likes.
Does Trending Drive Any Extra Traffic To My Posts?
It depends. Sometimes when I trend, I get about 10 new eyeballs on my videos. The difference is barely noticeable and I start asking myself questions like, “What the heck was the point of that?”
There are other times, however, when LinkedIn decides to basically send an avalanche of traffic my way.
One post I created a few weeks ago under the #travel tag has received an extra 10,000-15,000 views. I think that LinkedIn occasionally handpicks content they really like to promote to a bigger audience. Almost like curating. This happens probably once every 5-6 trending posts.
So yeah, I think that if you get lucky, you can send a ton of traffic to a post if the LinkedIn curators see it.
Should I Be Happy About This?
Yes. You sure should. It means you’re on LinkedIn’s radar. It means you’re one of the premiere creators on the platform. You should be really happy about that.
And every once in a blue moon, your post could get a massive spike in views and attention.
The “congrats your post has been trending” message means you’re on the right track.